193-ECPM3.20200720

ECPM (Effective Cost Per Mille) Parameters:

Advertising Revenue: The amount of revenue generated per thousand impressions or views of an advertisement¹².

Ad Impression: A single instance of an advertisement being displayed to a user²⁴.

Click-Through Rate (CTR): The ratio of users who click on an advertisement to the number of times the advertisement is displayed¹.

Ad Price or Cost Per Click (CPC): The amount paid by an advertiser for each click on their advertisement¹.

ECPM is calculated using the formula:
ECPM = (Ad Revenue / Ad Impressions) × 1000

Application Fields for ECPM:

Advertising Optimization: ECPM is used by advertisers and publishers to optimize their advertising strategies and campaigns. It helps them determine which advertisements are most effective in generating revenue¹.

Ad Placement: The location and placement of advertisements on a webpage or platform can significantly affect ECPM. Advertisers and publishers use ECPM data to determine the best placement for their ads¹.

Ad Targeting: By understanding ECPM data, advertisers can target their advertisements to specific audiences or user segments that are more likely to generate higher ECPM².

Website Monetization: ECPM is an important metric for website owners and publishers who rely on advertising revenue to monetize their content¹².

Cross-Channel Analysis: Comparing ECPM data across different advertising channels, such as search, display, or social media, can help advertisers determine where to allocate their advertising budgets¹.

Please note that the above description is based on the general concept of ECPM and its application in advertising and online marketing. It is not specific to the hypothetical “193-ECPM3.20200720” product.

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